Are you seeking the best graphic designing job? Then, this article is for you.
Graphic designing as a freelancer is one of the top fields, you can consider. It is a $43.3 billion market. Moreover, graphic design is a vast industry. If you are creative enough and want to explore fields like marketing, advertising, and much more, this niche might suit you well.
As a freelance graphic designer, you’ll be responsible for creating visuals and designs and gathering ideas for different pieces of information for your clients. There is a lot of software for this skill, but the most common are Adobe Photoshop, Adobe Illustrator, Canva, Lunacy, Adobe InDesign, and many others.
In this article, we will drive you through graphic design jobs that are highly in demand and pay you well. Without any delay, let’s dive into it.
A logo is the brand image of a business. It represents and communicates brand essence. Some logos are Wordmarks, Mascots, Emblems, Abstract, Pictorial Mark, and others. For example, the Google logo is a simple wordmark, whereas the Pepsi logo is an abstract with no words.
A logo gives a strong image of a particular business and makes it stand out. As a graphic designer, you must master the strategy to design logos for industries and businesses, as it stays for a long time and doesn’t require a new logo. The logos should be simple, versatile, and appropriate.
Marketing & Advertisement Designs
Marketing and advertising designs are crucial aspects of a business and company promotion. The sole purpose of these designs is to create leads for a business or service. It should be engaging enough for customers to take the next step and sign up for the products or services. Thus, a graphic designer must have a core understanding of human psychology.
Some of the types of marketing and advertisement designs are brochures, email designs, podcast covers, posters, pitch decks, and billboards. These are also the branding assets of a business.
It’s also imperative that these designs should be remembered by the target audience. It should also directly communicate with them.
Product design is also one of the highest-paid graphic design jobs. As a product designer, you will be hired to develop new visuals, ideas, and designs that meet consumer demands. Moreover, these designs should be compelling and engage the customer to purchase.
Not only this, but you also have to seek the market and check out what’s trending. Some of the responsibilities of product designers are:
- Create digital drawings of a product.
- Check what the needs of the consumers are.
- Market needs and consumer preferences.
- Understanding of 3D software such as CAD.
According to Glassdoor, the average salary of a product designer in the United States is $93,000.
User Interface and User Experience Designer (UI/UX)
It is, in simple words, the design the viewers see when they visit a website or use a mobile app. It is also one of the top categories of graphic design jobs. You’ll be responsible for creating the website/ Mobile app user interface as a UI UX and web designer.
You don’t have to learn any coding for this; however, having an idea of the website or mobile app development will be a plus point for you. If you are a graphic designer who prefers to work in UI and web design, clients will hire you to design landing pages, app designs, marketing pages, and WordPress sites.
Furthermore, ensure you grab your hands on some rudimentary elements such as typography, colors, animation, and adequate design. In addition, as a UI designer, you’ll also ensure design consistency across the platform and products.
Publication and Print Design
This involves book covers, magazine layouts, album covers, stationery, and flyers. If you are a graphic designer having expertise in print and publication designs, you should understand typography, fonts, color calibration, and all the technical aspects of a design.
Moreover, you’ll have to collaborate with the design team of the print industry. This way, you can brainstorm your ideas and requirements for them. There are plenty of opportunities in this category of graphic design.
We can also call these strategic designs, as they are used to improve user experience and drive conversions. As a visual designer, you will work for the enhancement of the digital products of your clients.
Furthermore, visual designers are some of the most paid ones in the industry. Media studios and companies hire them to design movies, video games, and other digital products. The graphic and visual design might contrast, but they both have similarities. That’s why we have mentioned this on our list.
As a visual designer, you can also specialize in UI design. According to Glass, the average salary of a Visual designer in the United States is $73,459/yearly.
Graphic illustrations came from ancient times and are still some of the in-demand graphic skills to learn. Moreover, these are used for news, social media, the web, and many others. In this visual world, illustrations play an important role in the industry.
To become a successful illustrator, you’ll have to understand how to think creatively, understand human psychology, colors & shapes, and be able to bring different images to create art. It will be a top skill in 2023, as industries and companies will look to custom illustrate their products for a better online presence.
As a graphic illustrator, you must have the ability to convey messages with visual art design. According to Glassdoor, the average annual salary of a graphic illustrator is $44,623.
The combination of visuals and text is called infographics, in which different elements are used to portray the data. As an infographic designer, you must understand how to display the key points and ideas to make them descriptive.
Furthermore, you should also have clear data visualization concepts, which help you create better infographics. The infographics are used for blog posts, websites, social media posts, and emails. It should give a clear message to the viewers.
If you love making cartoons and characters visuals, this graphic design specialization will suit you well. In this, you will collaborate with other visual and design teams to create exciting animated characters for games, videos, and movies. Creativity plays a key role in this niche.
Here’s what you have to keep in mind while designing an animated character:
- Identifying the specifications of the character by discussing with the team.
- Deciding the perfect color theme for the characters.
- Able to draw images and scan them into the computer to design the characters.
- Good grip on illustrating the characters by hand.
- Understanding and how-know of 3D and 2D software.
Animation designs are popular nowadays and It is also some of the most complex fields to dive into. Yet, it pays well. According to Glassdoor, the average annual salary of an animation designer is $68,852. In addition, you can find freelance graphic design jobs in this category on various platforms.
Do you love making 3D models such as buildings, houses, and more? then this skill will suit you. Although before starting, you must know the basic design concepts for it. Moreover, the 3D design revolution has been around for decades and it’s quite in demand. Here is the list of some 3D software:
- Autodesk Maya
- Cinema 4D
Furthermore, it is also in-demand jobs around the globe. 3D typography, characters, and Isometric designs are some of the trends.
If you have an understanding of Powerpoint, Google slides, and Keynote, then this is a great job for you. Presentation designer asses the fonts, graphics, visuals, and style of a presentation for a company or business. It is also one of the best design jobs, which you can choose as a freelance graphic designer.
Here are some of the things, which you should keep in mind:
- Able to create pitch decks on Powerpoint
- Able to create infographics for presentations.
- Able to grasp the style and design concepts of a company or business.
- Able to create visuals and art.
Social Media Designer
Social media marketing has become essential for businesses and brands. The job is not complex at all as compared to other jobs. The role of a social media designer is to handle all the graphics work, post content on social media, and gain consumer trust, which turns out into leads for the company or brand.
As a social media designer, you can ask your client for feedback on the project and discuss the designs. You should also focus on creativity, communication skills, and marketing.
Brand Identity Designer
Business logos, typography, visuals, images, icons, taglines, color palettes, and other design elements are illustrated by a brand identity designer. Brand identity designers rejuvenate your business brand and give it a fresh look to the company.
As mentioned above, a logo is also a brand identity of a business or company. Some of the points to keep in mind before creating a brand identity:
- The logo should be informative, simple, and memorable.
- Choose a mesmerizing color palette, which suits the brand and the logo.
- Research the market. You can do it by communicating with different companies, people, and industries. It will also help you identify your target customers.
What skills do you need to become a freelance graphic designer?
The minimum qualifications for becoming a graphic designer usually include bachelor’s degrees or similar creative fields. Nevertheless, it is vital to have the strongest portfolio to present the best work to potential clientele. Typical skills in graphic design are:
If you are not creative and cannot generate unique ideas, then graphic designing is not for you. It is the top-most skill for a successful graphic designer.
2. Software Skills
As mentioned above, there are Adobe’s creative apps for graphic designing. It would be best if you grasped the nuances of these applications to design frequently and flawlessly for your clients and companies.
Typography is another essential skill for graphic designers. It is also an important parameter for user interface design. As a graphic designer, you must know how to utilize fonts.
4. Color Theory
To interact and communicate well with your designs, you should acknowledge yourself with different color schemes. It is a crucial element for your freelance graphic design career.
If you are not able to understand client requirements for the project, how could you be able to deliver high-quality work? For this, it is necessary for you to learn basic English skills, so you can understand your client’s desires and process the work frequently.
Should I get a graphic design certification?
Along with improving your skill base, obtaining certification may also enhance your work profile. These certifications can give you the foundation to begin your graphic design career.
Freelancing doesn’t require getting a bachelor’s degree or any certificate, but if you are applying for a firm or industry, they might ask for this as a requirement. Moreover, these paid courses will teach you much about graphic design.
You can get certificates by enrolling yourself in courses on platforms such as Udemy, Coursera, Edx, and many others. You can also find relevant courses on YouTube. You can design some examples of your work and showcase your work to your clients to gain more trust.
Moreover, as a designer, you should also design your service pay rate. If you are one of those beginner freelancers, you shouldn’t demand high charges from your clients. You can increase the budget momentarily.
There are many brands, clients, and other industries looking to hire graphic designers for their products. Moreover, there are many categories in graphic design. We have mentioned some of the top graphics skills for you to learn in 2023.
Besides learning graphic designing, you should also learn the basics of communication and client pitching skills. If you want to learn more about freelancing and make money, please read more related articles at Farazdev.com!